Episode 1: Are you planning your event backwards?

 
Are you planning your event backwards?

”We need to raise some money. We should host a _____” and then fill in the blank…

If you’ve ever worked or volunteered at a nonprofit, you’ve likely heard this statement…”We need to raise some money. We should host a _____” and then fill in the blank.

It could be a gala, 5K, golf tournament or any other type of event. And then the planning just begins. This type of planning is backwards.

In this episode you’ll learn:

  • The correct way to plan an event

  • How to determine the target audience for your event

  • Why you should use your target audience to determine all event elements

Listen on Apple Podcasts

Listen on Spotify


Episode Action Item: Download target audience worksheet

Event Target Audience Worksheet

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    Links mentioned in this episode:

    • Episode #3 - Why you shouldn’t call your gala a gala (coming soon)

    • Episode #4 - Leaving enough time to plan your event (coming soon)


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    Episode 2: Defining, aligning and tracking event goals

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    Episode 0: Welcome to the Show