Episode 2: Defining, aligning and tracking event goals
If you’ve ever made the statement “I want to lose weight” you realize how extremely difficult that nebulous goal is to achieve compared to setting a goal for the number of pounds you want to lose by a specific date. Adding those two simple details helps you start to formulate a plan for how you will get there.
Setting specific goals for your event is SO important. I’m not going to lecture you about SMART goals. You can find tons of resources on how to do that with a simple online search.
What I am going to talk about are FAST goals. These are goals that should be set for any and every nonprofit fundraising or awareness-building event.
You can’t improve what you don’t measure. Am I right?
But let’s back up a bit…all goals start with a vision. A vision of the you you want to be once you’ve lost the weight. A vision of how your event will look and feel. You first need to tap into that vision before you create your event goals.
Once you have your vision and have defined your goals, you need to make sure that the goals are in alignment with your target audience. You’ll hear me say it over and over…everything revolves around your target audience. Make sure that the goals you’ve set make sense for your audience.
Lastly, there’s no sense going through the work of setting your goals if you’re not going to track them. How do you know you’ve lost weight if you don’t step on the scale once a day or once a week?
My mission for this podcast is to teach small nonprofits how to start and grow successful fundraising and awareness-building events. You can’t grow if you don’t know where you’re starting. This means setting up systems to track your progress.
This short episode is jam-packed with information. I hope it sets you on the path to success with your event.
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Episode Action Item: Download target audience worksheet
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