Episode 14: The importance of an external event recap with Jen Gilhoi
Your guide to an external event recap
About a week after an event, I get together with the planning team. We do a debrief about what went well, challenges faced and recommendations for the next event. I pull all this information together into an event recap. It summarizes all of the takeaways and is a really important endnote of the event planning process.
Today’s guest, Jen Gilhoi, creates a different kind of event recap. I call it an external or promotional recap.
In this interview you'll hear Jen and I discuss:
The definition of an external recap
What nonprofits often miss when hosting an event
Why you should build the event recap into your promo plan
In this episode, Jen shares her best tips and advice for creating an external event recap that will help you, as the event host, and your guests relive some of the magical moments of the event and give additional value to event speakers and sponsors.
Here's a glance at what you’ll learn in this episode:
[2:04] The definition of an external event recap
[5:26] What nonprofits often miss when hosting an event
[7:32] Why external recaps are important for fundraising events.
[8:32] When to plan for an event recap
[12:16] How the recap benefits all event stakeholders
[14:48] The shareable aspect of external recaps
[15:15] How to use your event recap to drive registration for future events
[17:32] How to leverage your recap throughout the year
Listener Action Item:
Plan intentionally for follow-up way in advance
Think about your post-event recap in a shareable way.
Don’t forget about the education component. How are you going to use stories in the recap?
Think about a past event you’ve had. What did you experience or want to share the next day that you missed?
Contact Jen Gilhoi:
FB: @Sparktrackevents
Instagram & Twitter: @Sparktracker
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