Episode 3: Why you shouldn’t call your gala a gala
A good event brand name should pique your audience’s interest
Gala used to refer to a certain type of event. You can probably picture it…Tuxedos, long gowns, champagne and fancy appetizers. Today, the term gala has become generic. It can refer to any type of fundraising event for nonprofits. The term has become generic, like Kleenex.
Nonprofits have a lot of competition when it comes to fundraising events. The first way you can stand out is through your event brand name.
Here’s my 6-step process for creating a unique and compelling brand name for your event.
Know your target audience. If you haven’t already, go back and listen to Ep. 1 - Are you planning your event backwards? and download my target audience worksheet
Outline all the details of your event. You’ve already determined the ‘who’ in step 1. Now fill in the rest. Always plan your event around your target audience. What type of event will appeal to them? When will it take place? Where will you host the event?
Make a list of action words associated with your event and audience.
Start brainstorming event brand names. If you’re doing this solo, make sure you have a few people who fit your target audience profile that you can run the event name by and get feedback. Create a list of 10 name ideas.
Walk away. After a brainstorming session it’s important to walk away and give your brain a break. Clear your head so you can tackle the next step with fresh perspective
Pare down your list. After you’ve stepped away for a bit, you should be able to get your list down to 3 names. If you’re doing this solo, this is when you need to tap into your ‘focus group’ of people who fit your target audience.
No focus group? See the Listener Action Item below.
Listener Action Item:
Struggling tonarrow down your event name? Join my private FB group to ask questions about your event brand or anything else!
If you’re asking a question about your event brand name, be sure to include a brief description of your target market.
Go here for more information about Event Brand Bootcamp
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