Giving someone hope can change their life. The word HOPE, however, should not be part of your event, especially a fundraising event.

Technically there’s nothing wrong with calling your gala a gala. The problem is that ‘gala’ has become a generic term, like Kleenex. It is now used to represent almost any kind of fundraising event that isn’t a golf tournament or 5K.

In this episode I talk about why it’s important to have a unique and compelling brand name for your event along with my 6-step process for creating one.